CLIENT: CHELLO CENTRAL EUROPE
Spektrum is a Hungarian factual TV channel, showcasing nature, science, technology, history, geography, archaeology etc. It was decided to rebrand both Spektrum and its sister channel, Odisea in Spain and Portugal, with the same visual identity. Working closely in collaboration with Red Bee and the client, the brief was to create new on air idents for Spektrum and Odisea that were faithful to each other’s brand personality. The final animations needed to symbolise the relationship between the natural world and man’s influence, the ancient and the modern.