CLIENT: LIBERTY GLOBAL CORPORATE COMMUNICATIONS
Luci is Liberty Global’s intranet. Reacting to feedback from employees Luci was improving. Instead of a corporate news and information message board, Liberty Global decided to create a more inclusive, engaging and useful interactive experience. As part of the improvements, I was asked to create a communications launch campaign.
I created a pre-launch tease campaign including a direct response application to the new site and digital signage, introducing the new logo and communicating that Luci was now different. Incorporating the i from the new Luci logo and consisting of a set of simple, animated statements, the campaign would communicate to employees the new Luci experience and run across digital communications screens around all the group’s offices, coinciding with the direct response application sent to all employees.