IT’S A VERY FINE LINE
CLIENT: LIBERTY GLOBAL COMPLIANCE & ETHICS TEAM
Liberty Global’s Compliance & Ethics Team wanted a visually and narratively cohesive family of engagement communications to make employees aware of its new Global, Compliance and Ethics Policy and 24 hour helpline. The new policy required employees to take responsibility for their own judgement and actions. The helpline would provide employees with information and guidance. The final creative was based on the well-known idiom that there’s ‘a very fine line’ between what’s right and what’s wrong.