FILM MÚZEUM BRAND REFRESH AWARENESS CAMPAIGN
CLIENT: CHELLO CENTRAL EUROPE
Film Múzeum, a popular TV Channel in Hungary, showcasing classic TV series and movies had recently re-branded. My brief was to promote the new look and reassure their existing loyal audience that all the popular classic series and movies they know and love remain, at the same time engaging with a new, younger audience, by using imaginative retro visuals. The design had to include examples of Film Múzeum content and the tagline ‘Valami mindenkinek’ (Something for everyone).