CLIENT: CHELLO CENTRAL EUROPE/CHELLO MULTICANAL
Spektrum is a Hungarian factual TV channel, showcasing nature, science, technology, history, geography, archaeology etc. Odisea is a Spanish and Portuguese factual TV channel, showcasing nature, science, technology, history, geography, archaeology etc. It was decided to rebrand both Spektrum and Odisea with the same visual identity. Working closely in collaboration with Red Bee and the client, the brief was to create a new look for Spektrum and Odisea that was faithful to each brand’s personality. The proposal needed to combine elements of the natural and technological world and symbolise the relationship between the natural and the technical, the ancient and the modern. Using a turbo fan engine, fossil, snail and flower as inspiration, the final logotype design perfectly fulfils the brief.