CLIENT: CHELLO CENTRAL EUROPE
Film Múzeum, a popular TV Channel in Hungary, showcasing classic TV series and movies was in need of a refresh. The client wanted to broaden the audience demographic and needed a complete brand refresh that would appeal to younger viewers, at the same time reassuring its existing, older and loyal audience that their favourite channel remained intact. The new tagline provided was, ‘Valami mindenkinek’ (Something for everyone). The new on screen look, was inspired by the memorable designs of Saul Bass, the proposal captured the art of film title sequence animation from the late fifties and early sixties.